Detroit's Own Hair Nutritionists and Black Shopping Channel Make History

DETROIT, MICHIGAN - August 25, 2009 - Detroit-based manufacturer of hair and scalp products, Derjers International, proudly announces its unique distribution agreement with the Black Shopping Channel (BSC). As BSC prepares to launch its national television network, Derjers has made its #1 Dermatologist recommended solution, Rejuve3, available for BSC viewers worldwide. Excited by this enticing opportunity, Derjers will expand their reach to enlighten, enrich and assist more minority communities across the globe with its revolutionary solution to healthy hair!

Rejuve3 is a clinically proven protein-rich system which enables men and women of all hair types to obtain the luxurious, shiny hair they deserve. This three-step solution rejuvenates hair unlike any other treatment on the market by working at the cellular level, unclogging pores and stimulating blood circulation to the scalp to promote healthy hair growth, while delivering nutrients and moisture to each hair follicle. This special formula has been around for over 40 years and is now readily available to the public for a fraction of the cost of a hair clinic visit.

"We feel honored to bridge the gap between hair clinics and beauty salons," remarked CEO of Derjers International Axel Poessy. "We're equally thrilled to educate the public about the secret to proper hair care, while providing them with legendary treatments known to restore optimal hair growth environments. Wait ‘til you try it!"

Strategically positioned in the hair capital of the world, Derjers is incorporating both online and offline outlets for the sale of its prestigious brand. By embracing new ethnic platforms like BSC, clients can now order Rejuve3 directly from their television set, or online 24 hours a day, 7 days a week through its webstore inside of BSC's virtual mall located at: http://www.blackshoppingchannel.com/derjers

For more information about Derjers and its premium brands, visit www.derjers.com.

About Derjers International
Derjers is a pioneer in formulating innovative products with therapeutic solutions that cater to even the most acute hair and scalp conditions. Our goals focus around creating an optimal hair growth environment to ensure vigorously healthy looking hair, while promoting the power of truth and value of knowledge.
Hair loss, Hair growth, Professional hair products

###

For more information:
(313) 887-5184 a.poessy@derjers.com

Learn The Hair Structure, Achieve Natural Luster

Knowing the structure of your hair is beneficial in properly maintaining each delicate strand on your head to maximize your hair’s natural beauty

By Jeff Keene
Derjers International | www.derjers.com

An average human scalp contains close to 100-150 thousand hair fibers, which are composed of structural protein called keratin. Keratin is the most important element in the hair structure since keratin is protein, therefore the hair strands on our head are actually dead protein.

The hair on our scalp can be divided into two parts, the root and the shaft.

HAIR ROOT AND ITS SHAFT

Hair roots are found underneath the skin's surface and are enclosed by a pouch-like structure called a follicle. At the base of the follicle lays the dermal papilla, a structure containing tiny receptors for male hormones and androgens extremely important to your hair's natural growth. These androgens regulate hair growth, possibly causing the hair follicle to get smaller, as the hairs will become coarse in people who are genetically predisposed to this type of hair loss.

The dermal papilla is fed by nourishment in the bloodstream at the base of the follicle, known as the hair bulb because of its bulb-like shape. The bulb is indented by capillaries and nerve fibers, so cells in the bulb will divide as new hair cells push the old cells up. Therefore, the cells that move upwards die slowly forming hardened dead shafts (the hair you physically feel and see).

This is where many are mislead when caring for their hair.

Although keeping your hair strands moisturized does maintain flexibility, prevent breakages and stop split-ends, it does not ensure your hair will continue to grow efficiently. Some people fail to understand or have never learned the hair on our head is already dead, so the real focal point should be in catering to your new-protein producing scalp. In doing this, you'll target where your hair originates to rectify the optimal environment for vigorous, healthy looking growth.

Now, to better understand the hair shaft's structure it's necessary to recognize all three layers of it and their individual roles in overall scalp health and hair growth.

LAYER ONE

The inner layer of the hair shaft is the Medulla, predominately found more in thicker hair. Don’t worry, This layer is not affected by hair care products or processes.

Next to the base of the hair shaft are sebaceous glands. These glands secrete an oily/waxy matter, called sebum, which lubricates the skin and hair to provide natural shine and luster.

LAYER TWO

The cortex is known as the middle layer of the hair strand. This is the layer that gives strength, texture and color to your hair.

LAYER THREE

The cuticle is the outer most layer of the shaft. This layer is thin, colorless and made up of tiny overlapping scales. The condition of these scales determines your hair's health for the day. The cuticle's role is to provide protection to the cortex and ensure your hair remains in its maximum condition.

All in all, the secret to healthy looking hair is in nutritionally nourishing your scalp.

For information on your hair’s growth cycle, click here.

For products clinically-proven to nourish your scalp and promote new growth, click here: http://www.rejuve3.com

ABOUT DERJERS INTERNATIONAL

Derjers International is committed to utilizing our vast world of technology, innovation and information to perpetuate sustainable expertise based on years of research and science. By exploring every aspect of hair care, we strive to bring the very best to all of our customers worldwide! Our goals focus around creating an optimal hair growth environment to ensure vigorously healthy looking hair, while promoting the power of truth and the value of knowledge. Learn more at www.derjers.com.